Scott Galloway's 'The Four' Decodes Tech Giants' Dominance

What This Book Reveals “The Four” examines how Amazon, Apple, Facebook, and Google didn’t just become successful companies—they transformed into what Galloway calls the “Four Horsemen” of the modern economy. Each company, he argues, appeals to a fundamental human need: Amazon to our hunter-gatherer instincts for acquisition, Apple to our desire for luxury and status, Facebook to our need for love and connection, and Google to our quest for knowledge and answers.